Phong Trang

MySwedenLife

A venture of my own: an AI-guided onboarding assistant for people moving to Sweden.

I am co-founder and chief product officer of MySwedenLife, an AI-guided onboarding assistant for people moving to Sweden. More than 116,000 newcomers arrive each year and meet the same maze of agencies I once did; the product turns that into a personalized, step-by-step path through the essentials, from personnummer to ID card, BankID and healthcare registration. It is live for international students across eleven cities, with a journey for skilled workers in build. The instinct is the one that runs through all my work: put AI inside a hard human decision, and leave the person in charge of it.